Creative intelligence CQ is the skill set through which humans achieve their evolutionary advantage in life.    Interestingly, Charles Darwin’s successful promotion of his iconoclastic theory of evolution  On the Origin of Species is an excellent example of creative intelligence in action. 

Darwin became puzzled by the geographical distribution of wildlife and fossils he found while on his five year voyage on HMS Beagle.  Back at Down House, his home  in Kent, he began,  diligently and doggedly, despite chronic ill health, to research and think.   He described how he researched in areas which seemed unlikely to others, in other words -  were outside the box.   This provided the new, sometimes wild thoughts,  he needed to connect in his mind to create something completely new.  He remembered his eureka moment:  “I can remember the very spot in the road, whilst in my carriage, when to my joy the solution occurred to me".

But the concept of evolution was not original to Darwin.  His grandfather, Erasmus Darwin, as well as at least two other scientists, including Alfred Russel Wallace, were working along the same lines and coming to much the same conclusions.   But Darwin was the one who received the international acclaim and the burial in Westminster Abbey.  He, not they is described as one of the most influential figures in human history.   

The reason for this is the CQ rule by which creative ideas must be endorsed by influential others to become successful.   Darwin had his pivot, that powerful force outside himself, to make this happen. Darwin, not the others,  was the one the top scientific community rallied behind.    He had put together compelling , authoritative evidence which convinced them.  But it was still not easy.  After all, his idea was  extraordinary and contrary to the powerful religious culture of the day.  Despite the vitriolic hostility of many in the establishment and the distress of his dearly loved religious wife, Darwin had the inner self belief and determination to continue.  Little more than 10 years after the publication of his masterpiece  the general public  were convinced that evolution was a fact. 

In Darwin we have a clear example of how the cultural evolution of  ideas uses virtually the same  variation – selection mechanism as organic evolution, the very subject of his theory.   (In fact cultural evolution is Lamarckian, rather than Darwinian see section on Cultural Evolution for explanation).  Both he personally, and his radical theory were prime examples of his own theory ‘the survival of the fittest’.